Australian winemaker Calabria Family Wines has picked up the Deakin Estate, La La Land and Azahara wine brands in a formal agreement with former owners Wingara Wine Group.
Under the agreement, 75-year-old Calabria will now produce all wines under each brand, as well as handle the marketing and operations.
The sale occurs as Wingara Wine Group looks to focus on its global brands, Henkell, Freixenet and Mionetto, and wanted to hand off Deakin, La La Land and Azahara to an Australian business to drive them forward.
“Each of these brands brings something new to the table for the team at Calabria, and we are eager to welcome them to the family as we diversify and broaden our wine offering,” said Calabria general manager Michael Calabria.
“Deakin Estate, with over 50 years of winemaking history behind it, has achieved outstanding distribution, particularly in challenging export markets where many haven’t. That can only happen with a good quality product and dedicated team behind it. “[And] both La La Land and Azahara, while newer to market, are unique brands with well-established portfolios and market presence, both domestically and overseas. We look forward to relishing in La La Land’s dedication to emerging wine styles with our own Italian alternatives and celebrating Azahara’s effervescent flare and sophistication.”
Calabria also sells the Saint Petri, Francesco Show Reserve, Three Bridges, Kings of Prohibition, Okiwi Bay, Pierre D’Amour, Richland, Bevi, Alternato brands, as well as Calabria Iconic, Calabria Bros., and Calabria Private Bin.
The handoff is effective as of the 10 November.