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Frucor Suntory names new head of energy drinks division

Allison Yorston

Frucor Suntory has appointed Allison Yorston as director of energy and transformation, a role which will see her manage the company’s V energy drink label.

For the past two and a half years, Yorston has held the role of ‘director of nutrition and fun and enjoyment’, overseeing the company’s juice, Pepsi and partner brands portfolio.

Yorston, who has more than 18 years working with FMCG, telco and retail companies in New Zealand and Australia, says she is looking forward to the energy drink switch.

“Having the opportunity to work on, lead and shape a brand like V doesn’t come around too often in your career. It’s a sense of responsibility that I won’t take lightly, and I intend for us to have a lot of fun along the way.”

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