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Ben & Jerry’s rolls out frozen dog treats

Ben & Jerry's

Ice cream brand Ben & Jerry’s has entered the pet-food sector in the US with Doggie Desserts, its first frozen-treat range for dogs. 

The Doggie Desserts lineup comprises two flavours: Pontch’s Mix and Rosie’s Batch. While Pontch’s Mix has peanut butter with a pretzel swirl, the Rosie’s Batch flavour combines pumpkin and mini cookies. The two flavours are named after the dogs of the company’s original founders. 

Ben & Jerry's

The company said it replaced the dairy base in its existing ice creams with a sunflower-butter base to ensure the products are dog-friendly. 

The Doggie Desserts range is available at Ben & Jerry’s online store and will be on shelves later this month at RRP US$2.99 for 4-ounce cups. 

Global marketing specialist at Ben & Jerry’s, Lindsay Bumps, said the idea of the frozen treat for dogs was born early last year, when the Covid-19 pandemic created a surge in the number of pet adoptions.

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