Living in Munich, Germany inspired Steve Devlin to create his own functional health drink brand called iRise. Inside FMCG talked to Devlin about why he decided to create a functional, plant-based drink in Australia, how he stays competitive and plans for future growth. Inside FMCG: Tell us how you built iRise from the ground up? Steve Devlin: In a nutshell, when living in Munich, my love of drinking German beer in the evening and running in the Alps the next morning inspired me to create a healt
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