As the Mardi Gras celebration rolls in, confectioner Darrell Lea has released a limited-edition Liquorice Allsorts, changing the name to Darrell Lea Loves Allsorts to show its support for inclusivity and diversity.
For every limited-edition pack sold, Darrell Lea will make a donation to the LGBTI phone and webchat service, QLife, a program for those who need support on issues such as sexuality, identity, gender, bodies, feelings and relationships.
“We celebrate and encourage inclusivity within our business and within our society,” said Darrell Lea senior marketing manager Aimee Cutajar.
“As a business we strive to make it better – not just in the products we make but how we impact our community, from supporting farmers in Ghana by purchasing sustainably sourced cocoa, to protecting the rainforests and orangutans by not using palm oil. Now we can help make things a little better closer to home by supporting the wonderful work of QLife.”
Nicky Bath, CEO, National LGBTI Health Alliance said QLife performs a vital role for many LGBTI people.
QLife said the funding will help finance expert training of volunteers to meet the needs of the LGBTI community in Australia.
The Darrell Lea Loves Allsorts limited edition 270g pack sells for $4.40 RRP at supermarkets and convenience stores.
