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The Friendly Grocer beats rivals in supermarket satisfaction poll

The Friendly Grocer has surpassed its rivals to be ranked as the best-rated supermarket in the Finder Retail Awards.

In the best-rated supermarket category, The Friendly Grocer won four subcategories out of six – best overall, customer service, produce quality and most recommended. The supermarket chain came out on top with a 100 per cent recommendation score. Costco came out the second-best rated supermarket in the list, only 0.3 point behind The Friendly Grocer.

Aldi was ranked the best supermarket for value for money, with IGA the lowest. Meanwhile, Woolworths won the ‘best range of produce’ subcategory.

Hosted by financial comparison site Finder, the awards evaluated brands based on data provided by insight and consulting company Kantar, which conducts thousands of customer interviews.

The survey also showed that since the Covid-19 started, about 35 per cent of Australians buy their groceries online. Meanwhile, about 63 per cent of Australians continue to shop in stores despite the pandemic, citing concern about the quality of fresh produce or being in a rush and needing specific items as their reason.

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