Woolworths stores nationwide will now stock Murray River Organics’ Organic Mylk Chocolate giving the manufacturer a share of the country’s $1.3 billion confectionery market.
The plant-based products rollout follows a five-month test of the range in selected Woolworths stores which proved customer demand.
“We were always confident about the potential for our range given the increasing demand for tribe-friendly products such as gluten free, plant-based, dairy free and of course, organic”, says CEO Birol Akdogan.
“We’re the snack that stands out and we are benefitting from the increase in customers checking the back of packs before they purchase.”
Murray River Organics says it has achieved strong retail growth during the past year, with confectionery added to its core muesli range stocked by Coles and a growing volume of organic pantry essentials.
