Healthy food company Murray River Organics (MRO) has expanded its range into new plant-based mylk chocolate products, launching in Woolworths stores.
The company has entered the A$1.3 billion confectionery market with fruit & nut mylk chocolate in selected states.
“We believe that affordable organic options belong in every aisle of our supermarkets and we’re proud to be the first in taking these innovative and progressive steps like breaking into the confectionery market with a better-for-you, better-for-the-planet range,” said Valentina Tripp, MRO’s MD & CEO.
The Organic Mylk Chocolate Sultanas are made with organic sultanas and coffee connoisseur St. Ali’s ethically-sourced coffee beans for a bitter-sweet blend. It is blended with raw hazelnuts and almonds with sulphite-free organic apricots that are enveloped in organic mylk chocolate. The new chocolate range is plant-based, dairy free and gluten free.
“We have proud roots in organic dried vine fruit and are now Australia’s largest producer. Now the brand is branching out to lead the charge on mass adoption of organics, focusing on scale and quality to bring more organics to more shoppers in more places,” said Tripp.
“Yesterday it was the breakfast aisle, today confectionery, tomorrow… you’ll have to wait and see.”