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KitKat launches Aussie-first recycled plastic wrapper

KitKat has launched Australia’s first soft plastic food wrapper made with recycled content in partnership with a group of companies.

The coalition, which consists of Nestle, CurbCycle, iQ Renew, Licella, Viva Energy Australia, LyondellBasell, RedCycle, Taghleef Industries and Amcor, has produced Aussie-first recycled plastic wrapper by processing soft plastic and turning it to oil.

Coles and Nestle will being taking part in a feasibility study to determine the technical, economic and environmental benefits of developing a local advanced recycling industry.

According to the company, turning soft plastic back into oil is the only path plastic waste can take if it is to be transformed into a food safe wrapper.

“To create the KitKat wrapper with 30 per cent recycled content, the soft plastics were processed, then sent to Licella for conversion back into oil using the Cat-HTR advanced recycling technology,” said Danial Gallagher, CEO of iQ Renew. “This oil was then used to produce new food grade soft plastics.”

The idea started from a trial underway where Australian Recycler iQ Renew and Nestle are working on a trial of kerbside collection of soft plastics. These plastics and those collected from RedCycle supermarket soft plastic collection formed the starting point for the project.

“Manufacturers like Nestle will have a key role in driving demand for food grade recycled soft plastic packaging, and creating market conditions that will ensure all stakeholders throughout the value chain view soft plastics as a resource and not waste,” said Sandra Martinez, CEO of Nestle Australia.

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