Retail group Brandbank has launched a new skincare brand focused solely on the tween market – those aged between 8 and 12 – called Allkinds.
The new brand launched online last week, and opened two stores in the last two weeks at Malvern Central in Melbourne and Westfield Miranda in Sydney – with a third store set to launch later this month in Bondi Junction.
“Allkinds is a place where kids can feel unstoppably, uniquely, [and] confidently themselves,” the brand said.
“Their products let kids try what looks fun, find their favourites, create routines that make them feel good, and stick to the stuff that makes them feel awesome.
“Allkinds also don’t divide our products into girls and boys – that has been left for the kids to decide.”
The business uses vegan, ‘nature-powered’ formula which has been carefully designed for the unique needs of a younger demographic, and is not tested on animals.
Products range from bath and bodycare, to hair products and nail protection, to headbands, hairclips, bags and ‘fun’.