Chupa Chups has teamed up with Australian kids recreation chain Allkinds to unveil a personal care collaboration for Aussie kids.
The four latest Chupa Chups flavours – Grape, Watermelon, Caramel and Strawberry & Cream – are paired with Allkinds’ whipped shower foam, jelly wash, shower syrup and daily body cream range.
Chupa Chups also adds flavours to lip savers, lollipop sponges, and squishies and the two brands have created gift sets.
The Chupa Fest campaign supports this collaboration through in-store visual merchandising, influencer engagement and free Chupa Chups with the purchase of items in the personal care range.
Vanessa Grande, area licensing manager of a global confectionery group Perfetti Van Melle, says the collab infuses the “well-known fun and vibrant essence” of the Chupa Chups brand into Allkinds’ personal care products.
“Allkinds has truly grasped the ‘Forever Fun’ Chupa Chups attitude and philosophy resulting in the creation of a colourful and captivating product range,” said Grande.
Justin Watson, MD of brand extension agency Asembl – which paired the two brands – Chupa Chups is the first collaboration partner of Allkinds.
“Chupa Chups has been conquering the hearts and tastes of kids and teens since 1958 so it made complete sense to partner the brand with Allkinds for a fun self-care collection made just for them and for growing up awesome,” said Watson.
The Chupa Chups x Allkinds collection sells for RRP of $11.99 to $69.99 in stores or online.
