New Zealand’s alcohol beverage giant Lion has introduced the first alcohol-free beer range under the Speight’s brand called Speight’s Summit Zero lager.
Speight’s new beer range is also Lion’s second alcohol-free beer. The launch of the range resulted from the surging popularity of alcohol-free drinks in the country.
“There is huge untapped consumer demand and growth to be seen,” said Rachel Ellerm, marketing director at Lion New Zealand.
According to MAT Scan Nielsen 2021, New Zealand’s lighter beer category, which includes low and no alcohol beer, is growing at 24 per cent. Meanwhile, zero alcohol beer is estimated to hit NZ$25 billion in sales globally by 2024.
“People love the taste of Speight’s so a zero-alcohol option was the logical next step,” Ellerm said. “We expect it to be a huge hit with Speight’s fans and consumers looking for a lighter option alike.”