Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. Compared to more established social media platforms, TikTok is still beefing up its solutions and services for businesses, and shopping functionality (outside of China) is still some way off. But there are plenty of ways for retailers to engage with users. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting appro
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