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Foodland, Food SA program helps 50 local producers to market

Foodland has joined hands with Food South Australia to support local producers with its first ‘Retail Ready Program’ to help local food and beverage brands make it onto supermarket shelves alongside multinational labels. 

Under the program, more than 50 local food and beverage producers will be taught how to scale up their operations and enter the retail space. Experts will cover different areas including financial considerations and pricing, production scale, sustainable practices, marketing and promotion, distribution and merchandising. 

“This is an opportunity for us to engage with new and exciting brands and provide valuable insights that will see them establish their first commercial relationship with us at Foodland,” said Chirstopher Villani, GM of merchandise and strategy at Foodland Supermarkets.  

“We want to educate smaller operators across the food and beverage industry to understand the business fundamentals and best practices that will see their product grow in the current retail climate.”

The program will be joined by specialists and advisors from Norman Waterhouse, Moore Australia, KWP! and sustainability consultant Peter Wadewitz.

“It’s not everyday that an opportunity like this presents itself,” said Catherine Sayer, CEO of Food South Australia. “This program gives up-and-coming business owners a chance to ask all the questions you have about how to successfully create a product and brand that people will want to purchase time and time again.”

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