The Arnott’s Group has committed to ensuring all of its new point-of-sale displays across grocery and convenience channels will be 100-per-cent recyclable.
Working with manufacturer Lithocraft, Arnott’s will swap out plastic clips with 100-per-cent recyclable paper clips made with durable compressed paper and will use water-soluble varnish in place of laminates to allow for greater recyclability of the cardboard itself.
The move follows a similar initiative by Ferrero which launched a trial of recyclable displays in June, and is part of Arnott’s broader commitment to eliminate unnecessary plastic and move closer to the 2025 Australian APCO Packaging Targets.
The new display towers, which will be introduced to stores from this month, are transported in cardboard boxes and any merchandising materials in compostable or biodegradable shrink wrap, which can be discarded in food organics bins.
Arnott’s Group chief customer officer, Michelle Foley, said the change is the result of the ingenuity of its staff and its partner Lithocraft.
“We’ve identified an opportunity where a small change, that does not impact the consumer experience, could have a profound impact on the environment.
“We’ve made the decision to bypass a trial and commit to fully recyclable displays and point of sale materials, a change that will reduce our plastic to landfill by 25.5 tonnes each year, and allow us to recycle over 1 million pieces of cardboard, much of which would have previously ended up in landfills.”
Lithocraft MD Nick O’Sullivan said the majority of Arnott’s point of sale materials are made at the company’s Melbourne facility which uses renewable solar energy, reducing its CO2 output and Ecoclean technology (recycling) to ensure zero harm to the environment.
