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VIDEO: What makes a winning marketing campaign?

In the latest issue of Inside FMCG magazine we introduced the Making it in marketing report – a collection of the industry’s top marketing campaigns from the last 12 months.  Melissa Packham, strategist and director at Brand-Led Business, and Dr Abas Mirzaei, a senior lecturer in marketing at Macquarie Business School, were on hand to share expert advice on the campaigns that really made an impact.  When selecting our favourite campaigns, we considered the brave and the bold, those try
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