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Vegemite launches into tech sector with Casetify partnership

(Source: supplied )

Vegemite has partnered with Casetify to introduce a collection of tech accessories, which aim to combine the traits of the two brands.

“We’re thrilled to collaborate with an Australian pantry staple like Vegemite, inviting fans to spread creativity however they choose to accessorise,” said Casetify CEO Wesley Ng.

Featuring Vegemite branding and Casetify’s best-selling cases, the collection contains six designs of phone cases, three ideas for AirPod cases, two Apple Watch Strap options – all of which can be personalised – as well as designs for a stainless steel water bottle and a MagSafe charger.

Vegemite said that this collaboration is a memorable moment – this is the first time the business has released tech protective gear that is not related to what it had done before.

“Vegemite is thrilled to be partnering with Casetify to release its first-ever tech accessories collection,” said Jacqui Roth, marketing manager of Vegemite.

“Now your devices can be Happy Little Vegemite’s, too!”

The limited-edition Vegemite x Casetify collaboration can be bought through Casetify’s website with an RRP starting from $54.

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