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Cookie dough developed in Covid pivot hits supermarket shelves

(Source: Supplied)

Sydney brand Bennett St Dairy has launched its cookie dough through over 600 Woolworths supermarkets across the country.

When the Covid pandemic was booming in 2020, two founders James Meek and Cliff Baskin had to close their cafe store Bondi and came up with the idea of selling leftover cookie dough from what was their weekend food prep fridge after noticing the rising demand for orders during Sydney’s lockdown.

“The cookie dough was essentially all dressed up with nowhere to go,” said James Meek.

They couldn’t bring themselves to throw it out. “So we thought, why not put it up on Instagram, and see if anyone’s interested in buying it to bake at home.”

According to the founders, their chocolate chip cookies were popular when sold through Bondi, so when they went live with an ad on Instagram, they sold 100kg of dough within two hours.

“We’re always searching to promote local Australian products onto our shelves,” said Woolworths category manager, James MacMahon.

“When we came across Bennett St Dairy’s delicious cookie dough and their amazing backstory we were confident our customers would love it just as much as we do. In what have been, and continue to be, particularly tough times for many small businesses around Australia, we’re proud to be a part of the journey and growth of this local family business.”

Bennett St Dairy’s cookie dough is available to be bought through Woolworths and independent retailers in two flavours: ‘Original Choc Chip’ and ‘White Chocolate & Macadamia’, with an RRP of $13 for a 500gm bag, which can make up to eight regular cookies or one giant one.

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