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Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

This week, oat milk brand Oatly is launching a campaign across Australia in an effort to start a conversation about how it’s normal to eat a plant-based or flexitarian diet.  Always a brand pushing its marketing into interesting places, Oatly is doing this through an online tv show called ‘The New Norm&al Show’. The show features two puppets (the titular Norm & Al) discussing the shift from a meat-based diet to one intentionally incorporating more plant-based options. Acco
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