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Lifting the logo: Inside the rebrand of Thai supermarket Lotus’s

When British mega-retailer Tesco called time on its Southeast Asian retail business in February last year, and sold its interests to Thailand’s Charoen Pokphand (CP) Group for $10.6 billion, the deal got mixed reviews from locals and expats, though for different reasons. A year later, concerns remain, particularly in Thailand, where many lamented the increased concentration of retail ownership in the region and wondered if it would cause prices to rise, given that CP Group already operated the
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