Alt-milk and snackfoods maker OMG Group has secured a distribution deal with Metro Petroleum, one of the country’s largest independent service station networks.
Beginning this month, three Blue Dinosaur protein bar flavours will be stocked in 300 Metro Petroleum sites, primarily across NSW.
OMG CEO Alex Aleksic says the deal supports the group’s strategy to broaden its distribution network and lift sales across its multi-brand portfolio.
“Metro Petroleum is a highly successful franchise and a strong distribution partner for the Blue Dinosaur range,” he said.
“This deal follows extensive collaboration with the Metro Petroleum team led by group buying manager Andrew Sylvester, and we look forward to building a successful partnership over the coming years.”
In recent months, the company has accelerated its retail rollout.
Blue Dinosaur bars were added to 750 7-Eleven stores nationwide; Oat Milk Goodness Proatein RTD products expanded into a further 943 Woolworths supermarkets; and OMG secured its first purchase order as the exclusive Australian distributor of Sandai Group’s Japanese matcha.
