A nitrogen-infused iced tea that mimics the style of beer has been released by Australian craft-tea brand East Forged.
Co-creators Kym Cooper and Tania Stacey wanted to challenge the traditional cold tea market which has several popular offerings loaded with sugar. The duo experimented for 18 months to create a cold brew that is low in calories, with no added sugar, artificial flavours or colours.
“Our goal has always been to disrupt and challenge the traditional iced-tea market with a quirky, modern and healthy alternative that appeals to independent thinkers and early adopters,” said Stacey.
The iced tea is dry, with a hint of exotic fruits and a lingering aromatic sweetness and nitrogen. Though not beer-flavoured, the brew tastes similar to a European garden ale.
“We always wanted to cold brew and introduce an ‘air’ texture and that is when we tapped into the craft brewing industry.
“Our consumers are millennials who are looking for healthy, no added sugar or sweetener options but still want that sense of belonging in a social occasion,” said Cooper.
The team has also been awarded $119,000 as part of the Australian Government’s Boosting Female Founded Initiative run by the Department of Industry, Science, Energy and Resources.
The brand had incorporated augmented reality (AR) technology onto its packaging, improved its manufacturing and distributing efficiencies and expanded globally this year. The grant will allow the company to move to the next phase of growth ahead of schedule.