South Australian family winery Taylors Wines has unveiled a range of half-sized bottles of its award-winning Jaraman range.
Each wine contains a crafted blend of fruits giving it a distinctive regional flavour, aroma and characteristics.
Insights from Wine Intelligence suggest there is a ‘steady rise’ in the awareness of alternative packaging formats in wine, especially among younger drinkers such as Gen Z and Millennials, according to Taylors.
Third-generation winemaker and MD for Taylors Wines, Mitchell Taylor, said the wine-drinking occasion has changed a lot over the years.
“There have been so many new and exciting innovations in wine pack formats, but ultimately the desire for a premium quality wine is paramount.
“More and more people want to enjoy premium quality wines at a picnic without carrying an entire bottle or worrying about any wine wastage. The half-bottle format in the Jaraman range does just the trick,” he said.
The winemaker will bottle the following selection in 375ml bottles. It includes (2020) Jaraman Clare Valley & Coonawarra Cabernet Sauvignon and (2020) Jaraman Clare Valley & McLaren Vale Shiraz both retailing for $20 while the (2021) Jaraman Adelaide Hills and Clare Valley Chardonnay will retail for $15.
The new half-size bottles will be available from Taylors Clare Valley cellar door, select independent retailers and online.
