“We were amateurs in e-commerce”: Why Vittoria is finally going DTC

In the next few months, coffee behemoth Vittoria will relaunch a far more e-commerce-friendly website, allowing customers to order its blends from the comfort of their own home.  The relaunch comes after Vittoria realised that its current website – currently viewed as an educational tool, rather than somewhere to transact – was no longer up to snuff.  “[Our current website] is very content-rich, which is relevant and important, but the primary reason most people are visiting your