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Bubs expands US retail footprint in new grocery deals

Two major US supermarket chains are to range infant formula made by Bubs Australia, flown into the country to help alleviate its infant formula shortage.

Stock from the first air cargo shipment under the US government’s Fourth Operation Fly Formula Mission will be purchased and distributed by Kroger and Albertsons.

Bubs founder and CEO Kristy Carr described the shipment as “a milestone achievement” for the company.

“We have been working around the clock to ensure we get these critical supplies of infant formula to retail shelves in the US,” she said.

Kroger Co operates 2750 grocery stores across 35 states. The retailer will stock all six Bubs Infant formula products. Albertsons Companies will stock four Bubs Infant Formula products in about 1700 supermarkets.

“This significant expansion of our retail footprint to over 4000 stores across 35 states is a truly exciting development,” said Carr.

The six products include Bubs Supreme A2 Beta-Casein Protein, Bubs Easy-digest Goat Milk Infant Formula, Bubs Organic Grass Fed, and Follow-On Formula products, which supplement the existing two Bubs Toddler Formula products in the market.

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