Free Subscription

  • Access daily briefings and unlimited news articles

Premium

Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

KFC and Hype team up in branded fashion drop

(Source: Supplied)

KFC in the UK has collaborated with the lifestyle brand Hype, to launch a 47-piece fashion collection including hoodies, racer jackets and backpacks. 

With “spicy” serving as the theme for the collection, according to the brands, the new line-up of clothing features designs inspired by both companies, fusing KFC’s messaging with Hype’s heritage statements. 

Hype’s original dad cap with “Bargain Bucket” embroidered across the front is included in the collection, along with a statement loungewear set with a white fabric base and a KFC red “It’s Finger Lickin’ Good” embossment.

A vintage KFC racer jacket is another item in the collection. It is an oversized piece with button details and a fitted hem and cuffs. Additionally, customers can purchase some accessories like the KFC Drinks Bag and Bucket Bag.

Launched in 2011, Hype is a London-based streetwear brand sold in more than 175 stockists across the UK and 27 territories worldwide. The brand was founded by Bav Samani and Liam Green and features a wide selection of adults and kids. 

The new line launched Thursday on August and will be available only on Hype’s website and through its flagship Carnaby Street Store in London.  

You have 3 free articles.