Meal kit company Marley Spoon has launched Wine Store, offering customers the option of pairing wines with their choice of meals.
Katy Holder, head of culinary operations at Marley Spoon, shared that the company teamed up with Kristy Farell, wine expert at Pernod Ricard Winemakers, to find “brilliant pairings” for the best meal and wine experience.
“We know many of our customers love to cook and enjoy a glass of wine with their meal; however, we also know sometimes it can be a little daunting choosing the right wine,” said Holder.
“Working with Kristy has been great to understand how many varietals complement and enhance our diverse local and international dishes, giving customers a drop to suit all preferences and tastes.”
According to the company, customers don’t need to worry about knowing the difference between a Rosé or Riesling as they can find the wine best suited for their meals with just a click of the button. While those who are more “wine savvy” can search by varietal to find matching wines and add them to their cart.
Customers can choose from a selection of local Australian and international wines, including brands such as Brancott Estate, Campo Viejo, Jacob’s Creek, Mumm Marlborough, St Hugo, and more.
Rolf Weber, CEO and COO at Marley Spoon, added that launching Wine Store by Marley Spoon was a no-brainer.
“We’re excited to join forces with Pernod Ricard Winemakers, who have an impressive portfolio of wines, to give customers a convenient service they’d usually find at a bar or restaurant in the comfort of their home,” said Weber.