The XXXX Brewery in Milton is eyeing an expansion in production, with Lion set to invest an estimated $5 million to allow mass manufacturing of seltzers and ready-to-drink adult beverages at the facility.
Patrick Donohue, sales director for XXXX, described the brewery as “a Queensland icon” having operated on Milton Road for 145 years.
“It is an integral part of Lion’s brewing network – producing the vast majority of Lion’s portfolio of household name beer brands, including XXXX, Hahn and James Squire,” said Donohue.
He added that as the beer and alcoholic beverages industry continues to evolve, so do consumers’ tastes and preferences.
“It is important that we innovate and set the brewery up for long-term success,” he said.
Donohue further explained that mass production of seltzers and RTD beverages require bulk ethanol storage, so the brewery will lodge a development application with Brisbane’s City Council to build a new facility on the current site to ensure safety.
“This represents a significant investment in the site and builds on our decade-long registration under state planning laws protecting the existing use of the brewery from encroachment from other development, which extended in 2019,” he concluded.
XXXX will also conduct a community consultation period as part of its application, which commences later this year.
