Bundaberg Brewed Drinks is adding the Refreshingly Light range to its portfolio, with only 20 calories per can.
The low-sugar offering, which will be available in Australia and New Zealand, features three flavours: Brewed Raspberry & Pomegranate, Brewed Lemon & Watermelon and Brewed Apple & Lychee.
John McLean, CEO of Bundaberg Brewed Drinks, said the ‘Refreshingly Light’ line offered a chance to grow the company’s customer base while adhering to its heritage.
“For more than 50 years, we have combined real ingredients, time-honoured recipes and unique craft brewing processes and ‘Refreshingly Light’ continues that tradition with a brew that extracts maximum flavour while offering minimal calories and no artificial sweeteners, colours or flavours,” he added.
The ‘Refreshingly Light’ product line will be available in 4 x 250ml slimline can packs with dual-colour packaging.
Bundaberg and Kettle Chips teamed in 2023 to offer limited-edition Bundaberg Ginger Beer Potato Chips.
