Gelato chain Gelatissimo is making its FMCG debut with the launch of five of its bestselling flavours in tubs in Coles supermarkets across the country.
The new scoopable tub range flavours are Caramel Cookie Butter with caramel swirl and speculoos pieces; Cheesecake Swirl with dulce de leche and buttery crumble; Decadent Chocolate with dark chocolate flakes; Peanut Butter Brownie with brownie pieces and salted caramel sauce; and Italian Hazelnut with dark chocolate flakes.
“We developed this range with our loyal family of customers in mind,” says Filiz Kaya, head of product innovation, Gelatissimo.
“We looked at our most popular flavours as well as ones that have stood the test of time, then also considered current trends both here and around the world to create this range.”
Celebrating its 20th birthday this year, the gelato brand already operates 42 stores across the country and 26 overseas, including the US, Singapore, the Philippines, and Saudi Arabia.
The company says the supermarket launch is an “exciting step” and it also plans to open several new stores in the country by the end of this year.
Gelatissimo tubs retail for RRP$12.50 each with an introductory price of $10 for the first two weeks.
