Halo Food Co’s health and fitness subsidiary The Healthy Mummy will be stocked across Woolworths supermarkets nationally.
The brand’s three core powdered smoothie products will be stocked in the first quarter of the calendar year and the sales value is forecast to be $2.5 million during the first year.
Halo’s CEO, Jourdan Thompson, said The Healthy Mummy is a “strong brand in the lucrative mother’s health and wellness category” and the immediate success and confirmation of national retail ranging in Woolworths validate the brand and the strength of its following.
Founded by Rhian Allen in 2010, The Healthy Mummy offers mums a range of health and wellness programs that include exercises, supplement information, recipes, and merchandise.
In February this year, Halo Food Co acquired the brand for $17 million.
