Australian soft drink brand Bobby has partnered with apparel retailer Cotton On for a lifestyle campaign.
The ‘Bobby × Cotton On, Summer Served’ campaign introduces a new four-pack featuring Bobby’s signature passionfruit flavour. Each 330ml can contains 35 calories, is 98 per cent sugar-free, and includes prebiotics. The drinks are vegan and gluten-free, with no artificial flavours.
Bobby, founded in 2021 by Kristian Johannsen, has sold more than 1.4 million cans and is stocked in 7-Eleven, Coles, Woolworths Metro, and more than 2000 independent cafes.
The brand produces all-natural sodas that are low in sugar and calories and include prebiotics, with flavours designed to resemble traditional soft drinks.
Earlier this year, Bobby collaborated with Lucy Jackson and Nikki Westcott, co-hosts of the Happy Hour podcast, to release a limited-edition Strawberries & Cream flavour.
