Mondelēz International has launched Snacking Right, a new mobile-friendly digital platform for responsible packaging disposal.
The platform will offer consumers the latest recycling information via on-pack QR codes as its return-to-store programs and local recycling infrastructure evolve.
In addition, it will also include information about the brand’s commitment to supporting a more circular packaging economy and its commitment to mindful consumption and sustainable sourcing.
Darren O’Brien, Mondelēz International’s president for Australia, New Zealand and Japan, said the brand aims to build a more sustainable snacking company in the country.
“While other disposal programs have come and gone, Snacking Right is Mondelēz’s digital solution to engage consumers about our sustainability progress and how we can all play a role in reducing our environmental impact,” said O’Brien.
In partnership with behavioural scientists and eating experts, the platform introduces consumers to Mindful Snacking, with tools and activities to enjoy chocolate with greater attention and intention.
Snacking Right also highlights the company’s commitment to sustainable sourcing, where consumers can learn more about dairy farming families who supply fresh milk to the brand.
The platform also provides information on Cocoa Life, Mondelēz International’s sustainable cocoa sourcing program, working to support farmers’ livelihoods and help build stronger and empowered cocoa-growing communities.
One of the farmers featured on the app is Darren Fielding, who farms 320 cows in Tasmania’s North-West and has been supplying the brand with fresh milk for three generations.
“My family is beyond proud to be supplying Cadbury with our milk and putting smiles on millions of faces for decades now,” said Fielding.
“With the QR code now on-pack, Aussies can learn a little more about us, our history and our role in creating such iconic products.”
The Snacking Right QR codes will roll out progressively across the Cadbury chocolate range, expanding the concept to include further brands and products.
