Flavoured milk brand Big M is playing a twist on a timeless treat with the launch of the Hokey Pokey flavour.
The new flavour is inspired by the nostalgic ice cream, made with vanilla and moreish honeycomb toffee.
“As we head into the warmer months here in Victoria, we’re excited to shake it up with the launch of our latest flavour,” said Anne Scott, senior brand manager, Big M.
“Our newest release combines the smooth Big M milk you know and love with the deliciously popular Hokey Pokey ice cream flavour – all bottled up for a tasty treat on the go, with a hint of nostalgia!”
Aside from Hokey Pokey, the company has brought back a fan favourite, the Blue Heaven, a vanilla and raspberry-flavoured milk.
“We’ve been blown away by the continuous love for Big M Blue Heaven, and we’re sure our fans will highly anticipate its return,” added Scott.
Big M Hokey Pokey and Big M Blue Heaven will be available in stores across Victoria for a limited time.
Established in 1978, Big M is a Victoria-based flavoured milk brand owned and operated by Bega Group. Its regular flavours include Chocolate, Strawberry, Banana and Iced Coffee.
