Supplements brand Lvl Up has expanded into the sports hydration category with the launch of Lvl Up Sports.
The range includes hydration powders, ready-to-drink sports drinks, electrolyte capsules, and energy gels.
Co-founders Madison Verrochi and Austin Xenos said the range was developed after identifying a gap in the market for a single-brand source for sports nutrition.
“One thing we noticed was that people were often buying hydration, electrolytes, and fuel from three or four different brands because no one was offering a complete solution,” Xenos said.
“We wanted to change that.”
Lvl Up Sports comprises the Sports Hydration Formula, available in 600g tubs and single-serve sachets, Sports Hydration RTD, Electrolyte Capsules, Sports Fuel Isogel, and Sports Fuel + Caffeine Isogel.
The range is available through Lvl Up’s online store and Chemist Warehouse, with a rollout to 7-Eleven stores from August. Prices range from $4.99 to $59.99.
- Further reading: Lvl Up launches hydration drinks through Chemist Warehouse.
