7-Eleven has partnered with Australian fashion label Double Rainbouu to launch a limited-edition summer capsule collection.
Dubbed “Paradise 24/7”, the collection features two Hawaiian shirts ($71.11 each), a peaked cap ($39), a bucket hat ($39), and a beach bag ($19), all designed by Double Rainbouu’s creative director and founder, Mikey Nolan.
Adam Jacka, Head of Marketing at 7-Eleven, said the collaboration celebrates the start of summer and the social season with family and friends.
“Double Rainbouu was launched as an antidote to traditional resort brands,” shared Jacka.
“In many ways, we sell the idea of paradise 24/7 and see 7-Eleven as a similar oasis. So, the whole concept was about the synergy of both brands selling ‘Paradise 24/7’.”
The collection is available exclusively on the Double Rainbouu website, and My 7-Eleven loyalty members will receive a 10 per cent discount across the range.
