Recipe base brand Simply Wholesome Pantry is set to launch in Woolworths stores this month. The business is led by former Keep It Cleaner Grocery team members Tom Paton, Catherine Parker, and Patrick Liston, together with nutritionist and “Wholesome by Sarah” founder Sarah Pound.
“Our recipe bases are thoughtfully crafted to bridge the gap between health-conscious choices and the need for convenient meal solutions,” said Parker.
The range features seven recipe bases: Butter Chicken, Thai Green Curry, Asian Stir Fry, Teriyaki, Mexican One Pot, Mediterranean One Pot, and Creamy One Pot. All bases are gluten-free, vegan, low-sugar, and low-fat.
Pound, a nutritionist, identified the need for accessible, affordable, and wholesome meal options for consumers facing time constraints during meal preparation. He has curated a selection of exclusive recipes accessible through a QR code on the back of each recipe pack.
“Working alongside Sarah and the team, I have an enormous amount of confidence in how Simply Wholesome Pantry is going to perform,” said Paton.
“This is just the beginning as we bring a deep pipeline of products to market over the coming 12 months,” she said.
Simply Wholesome is available for an RRP of $5 per recipe base pouch.
