Coca-Cola North America has added a new drink to its permanent lineup, Coca-Cola Spiced, seeking to elevate the classic taste of cola with a profile of raspberry and a curated blend of warm spiced flavours.
Available in Spiced and Spiced Zero Sugar, the new drinks are available across the US and Canada in a range of packaging options that feature a sleek, raspberry-inspired design.
“We know consumers are more and more willing to experiment with new and unique flavours,” said Sue Lynne Cha, VP for marketing, Coca‑Cola North America. “Coca‑Cola Spiced is not spicy, but it’s our boldest innovation yet. It’s Coca‑Cola with an unexpected, extraordinary twist.”
To celebrate the launch, the brand has opened an experiential art installation in New York City, The Spiced Shop, which uses immersive, AI-driven sampling. Guests can express what they taste and feel, which will then be displayed as a visual manifestation of their experience in the form of digital artwork.
The company partnered with actress, producer, and entrepreneur Storm Reid to bring the installation to life.
“Spiced is about feeling versus telling,” Cha added. “Everyone’s experience is unique, so rather than telling people what it’s like to drink Coca‑Cola Spiced, we want to convey how it feels to connect more authentically.”
According to the company, Coca-Cola Spiced displayed its commitment to an accelerated approach to consumer-centric innovation; the new flavour came to fruition – from idea to shelf – in record time.
“Product development for us normally takes about 12 months, but this was done in seven weeks,” said Shakir Moin, chief of marketing, Coca‑Cola North America.
“We’re disrupting our ways of working to be faster than what the market expects of us. The mindset is that we’re a 137-year-old startup focused on bolder, faster, fewer innovations that delight consumers and create growth for the company.”
