US cranberry processor and beverage brand Ocean Spray has unveiled an Australian advertising campaign to promote its unsweetened 100 per cent Pure Cranberry Juice.
The campaign, with the catch line ‘Is there anything Pure can’t improve?’ resulted from a partnership with the Reactor, Greenpoint, and Media Words. Ocean Spray will invite Australians to register for a free Pure tasting kit featuring a variety of drinks.
Some influencers have posted about their Pure tasting kit experiences on TikTok and Instagram.
Elissa Booth, GM of Ocean Spray in Australia, said that the company wanted to emphasise the innovation and adaptability of the Ocean Spray Pure line.
“The campaign highlights the endless possibilities for people to experiment and create, no matter their preferences. We’re inviting Australians to reimagine how they enjoy Ocean Spray in their everyday moments.”
She said the campaign represents a fresh chapter in Ocean Spray’s mission to inspire boldness, creativity, and connection through its products, “paving the way for a new wave of consumer engagement”.
