Armour All has unveiled a new appearance, as part of a plan to revamp the brand throughout Australia.
Shedding its black and gold packaging for a vibrant orange hue, the new label has a logo standing out on the pack and is backed by colour cues that guide product advantages and tasks.
According to the brand, the new packaging contains a higher percentage of recycled materials and uses high-density polyethylene bottles that are completely recyclable.
The brand’s transformation will be seen across the Armor All brand’s core products and ranges including Armor All Ultra Shine, Armor All Extreme and Armor All Ultra Shield, arriving on shelves in Australia in August.
The bright new look can be found in retailers including Big W, Coles and Woolworths.
Further reading: RecycleSmart raises $1.15m as demand for responsible recycling surges
