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Viking Imports reintroduces Finnish rye crackers in Australia

Sydney-based food distributor Viking Imports has relaunched Finnish rye crackers from the Fazer Crisp brand, featuring a refreshed look and two new Nordic-inspired flavours: Rosemary and Roasted Pepper.

“This rebrand is a great way to show more people how diverse these humble crisps can be, while celebrating high-quality produce direct from Finland,” said Ivan Markovic, managing director of Viking Imports.

“Fazer Crisp is the not-so-secret ingredient for an easy meal, a quick snack or an elevated grazing platter.”

The Fazer cracker range features four rye varieties – Original, Dark, Rosemary, and Roasted Pepper – all available at supermakets for $4.90 to $5.49.

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