Australian beer brand XXXX is expanding its portfolio with the launch of XXXX Ginger Beer, offering “a balanced and refreshing taste”.
The new 3.5% ABV range, brewed at Castlemaine Brewery, features real ginger juice. According to the brand, the launch is a “major milestone” for XXXX as is targeting new customers from other categories such as cider and RTD, in addition to beer drinkers, with lower ABV.
“We know there’s a growing appetite for ginger beer and options for those looking to moderate their alcohol intake and we’re excited to introduce our take on that. We wanted to create something that not only delivers on flavour but also offers an easy drinking option,” said Pat Donohue, field sales director of XXXX.
“XXXX Ginger Beer is perfect for relaxed social occasions, whether it’s an afternoon barbecue, a day at the beach, or catching up with mates. It’s an exciting step for XXXX as we continue to expand our portfolio to suit the way Australians drink today.”
XXXX Ginger Beer is now available nationwide at major liquor locations, with prices starting at $89 per case and $28 per 6-pack.
