Queensland brewer XXXX has released its Tropical Lager, which supports the Great Barrier Reef Foundation, at Liquorland and First Choice Liquor Market.
The lager was released last month featuring mango, passionfruit tastes, and citrus notes. The packaging design is inspired by the Great Barrier Reef, featuring coral pink and silver fish swimming across the label.
According to Coles Liquor, every XXXX Tropical sale will benefit the Great Barrier Reef Foundation, and XXXX will provide $100,000 to assist restore seagrass meadows that are critical to marine life.
This is in addition to Coles Group’s ongoing engagement, which involves a $10 million donation to the GBRF over a 10-year period.
“We are starting 2025 on a high with a fabulous product launch between XXXX and the Great Barrier Reef Foundation,” said Chloe Gibson, customer director at Lion.
“We are proud to bring this to life in Liquorland and First Choice Liquor Market stores across the country, continuing to build our strong customer partnership with the Coles Liquor business.”
