Fitness brand Muscle Nation is growing its portfolio at Woolworths by launching 13 products to its existing range, including 11 brand-new SKUs alongside two existing products.
The launch is part of Woolworths’ Big Brand Value campaign, and the company said that sales are more than 200 per cent higher than expected, with several stores reporting sold-out inventory just weeks into the promotion.
According to the company, this expansion brings Muscle Nation’s total presence in Woolworths to 37 SKUs.
“From concept to delivery, we had less than two months to develop and manufacture 11 new products during a period when production typically slows down,” said Nathaniel Anthony, CEO of Muscle Nation. “This achievement speaks volumes about our team’s dedication and expertise.”
The product lineup features Protein Daily Shake RTD, Protein Water RTD, Pre-Workout RTD, Protein Snack Bars, Energy Drink and Protein Water Sample Pack. All are available in various flavours.
“This partnership with Woolworths represents a significant milestone in our growth strategy,” added co-owner Chris Anastasi.
In 2023, the Australian-owned fitness brand also teamed up with Chemist Warehouse to launch its full range of products nationally.
