Duxton Bees has launched Fuzzy Bum, a new honey brand with a mission that goes beyond sweet treats, raising awareness about Australia’s bee crisis.
According to the company, Fuzzy Bum is made entirely from locally sourced honey and is fully traceable back to the hive. The product is minimally processed, retaining its natural vitamins, minerals and antioxidants.
“Our goal with Fuzzy Bum is to highlight the importance of local beekeepers and sustainable honey production in Australia,” said Keegan Blignaut, MD of Duxton Bees. “Bees are essential to our environment and food security, yet they are under threat.
“By choosing 100 per cent Australian honey, consumers can help protect these vital pollinators and support a more sustainable future.”
The packaging is designed with bold lettering, vibrant colours, and humorous drawings inspired by local Australian flora.
Fuzzy Bum honey is now available both online and at select retailers.
