Meat snacks brand Jack Link’s has partnered with digital creator and entrepreneur MrBeast (Jimmy Donaldson) to launch a co-branded line of high-protein beef jerky.
The Jack Link’s x MrBeast range, debuting across North America, features snack-sized beef jerky and meat sticks in multipacks designed for convenience and active lifestyles.
“Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s,” said Troy Link, CEO of Jack Link’s. “We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”
The partnership will include the Apac region, with exclusive launch in Australia and New Zealand next year and further rollout planned for markets including Japan and South Korea.
“We can’t wait to bring the partnership to life across the Apac region for our retailers and introduce Jack Link’s to a whole new generation of fans,” added Shannon O’Connell, MD of Jack Link’s Apac.
Last year, Jack Link’s launched its Jalapeno Beef Jerky, a spicy and low-fat addition described as the “love at first bite” product.
