Cult US chocolate confectionery brand MrBeast’s Feastables has been launched through Ampol Foodary stores – and online through Woolworths.
Founded by MrBeast, the well-known YouTube creator, the company was listed in the US’s top 10 chocolate brands during its first year of business, and its products have since sold out in the UK and New Zealand.
Jenny O’Regan, chief brand officer of Ampol, revealed that “countless Australians” have been eagerly awaiting the brand’s arrival Down Under.
“Ampol Foodary is always on the lookout for unique and distinctive offerings for our customers and the release of Feastables at our Foodary sites certainly aligns with this ambition,” she added.
“Serving 3 million customers across our national network, we’re thrilled to be one of Feastables’ select retailers here in Australia. We can’t wait to help satiate the desires of those eagerly awaiting the arrival of this treat which has proven a hit around the world.”
The chocolate bars come in Milk Chocolate, Milk Chocolate Crunch, and Deez Nutz flavours, and are available in 35g and 60g portions.
A gamified consumer campaign is in the wings that will offer customers the opportunity to join a MrBeast-style ‘experience’.
