Australian beverage maker Bickford’s has added a Peach & Strawberry flavour to its premium drinks range following the launch of its coffee flavour enhancers last month.
The new juice is made of a mix of peaches and ripe strawberries enriched with vitamin C, fibre and calcium.
“Bickford’s has always been about combining tradition with contemporary tastes,” said Chris Illman, Bickford’s sales and marketing director.
“Our goal with this juice is to provide a product that seamlessly fits into the lives of our consumers, delivering exceptional taste while embodying the rich heritage and innovative spirit of Bickford’s – and we think we’ve done just that with the Peach & Strawberry flavour.”
The range has also undergone a packaging refresh.
Bickford’s Peach & Strawberry juice is sold in a 1L bottle for $6.50 at Woolworths nationwide and will be available in Coles from October this year.
