Australian sports nutrition brand Fixx Nutrition has signed an exclusive distribution deal with US-based e-commerce platform The Feed, marking a major step in the company’s global expansion.
The partnership will give Fixx access to one of the world’s largest markets for endurance nutrition, as it brings its range of all-natural performance products to American athletes.
“This partnership with The Feed represents one of the most significant milestones for Fixx Nutrition as a business since our inception as it provides us access to the world’s single largest marketplace for endurance athletes, the US,” said Fixx Nutrition co-founder Jan Buchegger.
Buchegger added that the agreement is expected to significantly boost Fixx’s growth and sales as the brand taps into new demand from the US market.
Founded in 2017 by Jan and Michelle Buchegger, Fixx Nutrition is best known for CrampFix, its signature product that offers fast, natural relief from muscle cramps. Its products are now used by elite teams including the New Zealand and England cricket teams, the Wallabies, the Springboks, and athletes across triathlon, cycling, AFL, and running.
Last year, the company expanded its Fuel X range with three summer-inspired flavours: Raspberry, Wild Berry, and Orange.
