New Zealand’s avocado exporters have secured a licence that allows their products to bear the FernMark logo for better reputation and brand value.
The FernMark is New Zealand’s official country of origin mark. It is awarded by the government to products that meet strict standards of authenticity, quality, and governance.
The FernMark is recognised by nearly half of consumers in key export markets, with 44 per cent of them more likely to purchase products bearing the mark.
Brad Siebert, CEO of NZ Avocado, said the coalition licence reflects the industry’s shared vision.
“It’s a powerful example of how working collectively raises the bar for quality and builds even greater trust in New Zealand avocados across international markets.”
Minister of Trade Todd McClay added that the milestone will help push New Zealand further to the centre stage in a competitive global market, and closer to its goal of doubling export value in 10 years.
New Zealand has been exporting avocados for over 25 years and now serves more international markets than any other nation. The fruits are grown in nutrient-rich soils under high UV light, contributing to their rich taste and nutritional profile.
The FernMark is expected to appear in upcoming NZ Avocado promotional campaigns across Asia, North America, and other strategic markets.
